The Red Campaign was initially a nameless and an anonymous endeavor. Within this strategy of deferred authorship, I set out to examine, in as many ways as I could discover, how one singular component (the color red) might inspire the creation of a succession of artworks and how those works might be communicated to an audience within a prescribed site (California Institute of the Arts) within a specified time frame (the year 1984).

The campaign took the form of posters, mailings, site-specific installations and performative acts. Some of the artworks; Red Poster, 1984, Red Sea, 1984, Red Sign, 1984, and Red Crime, 1984 were guerrilla installations conducted at night without the knowledge or authorization of the California Institute of the Arts. Other works such as; Red Line, 1984, Red & Black & White, 1984, Red Performance, 1984, and Red Event, 1984 were produced in a collaborative spirit, and within a sanctioned context.